- Ensure your profile picture includes your brand name or brand logo
Powerscourt Hotel utilise their brand logo and brand name It is simple yet effective, reinforcing the foundations of the brand. This is important as it will show up on suggest pages on Facebook and viewers will be familiarised with the brand quickly. It is clearly distinguishable and can be found easily.
The profile picture utilised by the Europe Hotel and Resort doesn’t clearly identify the brand. Guests who may be unfamiliar with the hotel may not know the layout, this could be any place in the world to them. This is a very ineffective profile picture proving why that it is so important to display a logo or brand name on your Facebook page.
According to Postplanner.com your profile picture is way more important than your cover photo on Facebook. They remind us that you never get a second chance to make a first impression.
How to change facebook page profile name and cover photo. Check out the video below to find out how to change facebook profile picture for a business.
2. IDENTIFY THE BEST TIME TO POST ON YOUR PAGE TO GAIN THE MAXIMUM AMOUNT OF ENGAGEMENT
A business must realize the most effective times for them to post. obviously, posting at certain times (for example the middle of the night) will not reach the same audience as posting at a time where many people are online. The analytics services provided will help you to see what time is most effective for your posts.
Studies by Sprout Social further outline the best times to post.
The video below also gives further tips on the prime time to post on Facebook.
3. Have an appealing cover photo.
When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important as Social media examiner outline.
Here’s a great example from Oreo.
There’s no misunderstanding what brand this cover image represents.This cover photo is visually appealing, colourful and has the brand name and a picture of the product on display. For me it is the perfect cover photo in terms of drawing the customer in. Continue reading “5 Tips to improve Your Facebook Page”
Brian Callanan 