- Ensure your profile picture includes your brand name or brand logo
Powerscourt Hotel utilise their brand logo and brand name It is simple yet effective, reinforcing the foundations of the brand. This is important as it will show up on suggest pages on Facebook and viewers will be familiarised with the brand quickly. It is clearly distinguishable and can be found easily.
The profile picture utilised by the Europe Hotel and Resort doesn’t clearly identify the brand. Guests who may be unfamiliar with the hotel may not know the layout, this could be any place in the world to them. This is a very ineffective profile picture proving why that it is so important to display a logo or brand name on your Facebook page.
According to Postplanner.com your profile picture is way more important than your cover photo on Facebook. They remind us that you never get a second chance to make a first impression.
How to change facebook page profile name and cover photo. Check out the video below to find out how to change facebook profile picture for a business.
2. IDENTIFY THE BEST TIME TO POST ON YOUR PAGE TO GAIN THE MAXIMUM AMOUNT OF ENGAGEMENT
A business must realize the most effective times for them to post. obviously, posting at certain times (for example the middle of the night) will not reach the same audience as posting at a time where many people are online. The analytics services provided will help you to see what time is most effective for your posts.
Studies by Sprout Social further outline the best times to post.
The video below also gives further tips on the prime time to post on Facebook.
3. Have an appealing cover photo.
When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds. That’s why a good cover photo is important as Social media examiner outline.
Here’s a great example from Oreo.
There’s no misunderstanding what brand this cover image represents.This cover photo is visually appealing, colourful and has the brand name and a picture of the product on display. For me it is the perfect cover photo in terms of drawing the customer in.
The Facebook guidelines for cover photos are simple:
- All cover images are public. This means that anyone who visits your page will be able to see your cover image.
- Covers can’t be deceptive, misleading or infringe on anyone else’s copyright.
- You may not encourage people to upload your cover to their personal timelines.
Tips for Cover Images
- High Quality pictures are far more effective.Having a low quality cover photo makes your brand come across cheap and lazy.
- It is better not to filling your cover full of unneeded text. The simpler, the better.
- Changing your cover photo to coincide with the seasons also makes help avoid your page becoming stale and boring.
It is better not to filling your cover full of unneeded text. The simpler, the better.
4. Fill out your ‘About’ section with basic information
The ‘About’ section is one of the most important parts of your Facebook page as Blog hubspot Outline. You should give a general description of your brand, a general description, a mission, company information, or your story — with brief, yet descriptive copy. By doing so, your audience can get a sense of what your Page represents before they decide to Like it.
GlenIlen farm keep their about section simple and to the point stating “It all starts with our milk! We make a range of yoghurts, desserts and butter with a pure authentic farmhouse taste” They then link their website. this is a simple yet effective method of letting the customer know what their brand is about.
5. Monitor and respond to comments on your page.
It’s always important to your page, don’t forget about comments. You can monitor and respond to comments via the ‘Notifications’ tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there.
Heres an example of how Growing Farms interact and reply to customers on facebook.
Brian Callanan 